Emiliano Godoy

Calibrating design, 2013

Installation | 9 pieces | Installation dimensions variable

Design is not beneficial per se. This work is an invitation to think about design as a tool for change. But a tool that like any other requires calibration and adjustment. Design is usually understood as a tool for business; done the right way, design should translate the brief handed out by the corporation into services or products that fully comply with the established requirements. This means not only carrying out the tasks assigned, but looking for new, creative ways of dealing with the issue at hand. The designer must look beyond the company and its current production methods in order to find »what the user really needs« or »what the client really wants.«


Emiliano Godoy (*1974) lives and works in Mexico-City, Mexico.