Video | 16:9, 2048 x 1152 pixel, edition 5+1AP | 21:00 min.
In Flooded McDonald’s a true-to-life replica of the interior of a McDonald’s restaurant gradually floods with water—no customers or staff are present. Slowly, the water level rises until eventually the space becomes completely submerged. Tables and chairs are lifted, glossy French fries float adrift, and a lightweight fiberglass Ronald McDonald bobs up and down on the water surface. The source and the reason of the threat are unseen, but it is certain that there is no escape. Emphasizing this dramatic build-up, Flooded McDonald’s makes use of the editing and camerawork of Hollywood disaster movies, and creates a haunting examination of the consequences of consumerism.
Superflex is an artist collective founded by Bjørnstjerne Christiansen, Jacob Fenge and Rasmus Nielsen. All live and work in Copenhagen,